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What you'll learn

✓ Understand the basics of growth marketing and traction channels
 
✓ Drill down on customer pain points and build user personas
 
✓ Align marketing channels with their personal preferences and skills
 
✓ Use Twitter and Facebook to conduct research and sales outreach
 
✓ Canvas Reddit, Meetup, and other platforms to canvas for customers
 
✓ Set up, manage, and analyze user stats & behaviors through Google Analytics
 
✓ Successfully drive sales through posting & commenting on Reddit, ProductHunt, & HackerNews
 
✓ Set up, populate, and use an Instagram account
 
✓ Market using 3 different techniques on Instagram
 
✓ Set up, populate, and use a Snapchat account
 
✓ Market using 4 different techniques on SnapChat
 
✓ Build and maintain a press list
 
✓ Strategize angles for pitching and being covered by press
 
✓ Understand the mentality and mindset behind press & journalists
 
✓ Successfully manage relationships with press and pitch them successfully
 
✓ Build a comprehensive content marketing plan
 
✓ Build and maintain a content calendar
 
✓ Use 5 different techniques for coming up with blog & content ideas
 
✓ Promote their content through 6 different strategies
 
✓ Employ the skyscraper technique successfully
 
✓ Find, track, and land guest posting spots on other blogs and outlets
 
✓ Plan, script, and produce videos for marketing
 
✓ Analyze and track video marketing metrics
 
✓ Decide which camera equipment fits their budget and needs the best
 
✓ Effectively combine video marketing with pre-existing content
 
✓ Strategize and produce videos for marketing on YouTube
 
✓ Build landing pages for email or lead capture
 
✓ Understand the best practices of creating and promoting lead magnets, like webinars & white papers
 
✓ Analyze your on site SEO factors and optimize them
 
✓ Conduct keyword research for SEO opportunities
 
✓ Manage keyword density and other metrics needed for ranking on Google
 
✓ Design, plan, and start advertising on Google, Bing, and Facebook
 
✓ Analyze & understand search engine marketing & social ad marketing metrics

Requirements

➢ You should have basic familiarity with social media
➢ You don’t need to have a product or business, however, it helps

Who this course is for

➢ Entrepreneurs who want to grown their business through digital marketing

➢ Marketing people in organisations driving campaigns and launches

➢ Individuals who want to learn about building an online brand

➢ Anyone interested in learning more about digital marketing concepts

Duration

13.5 hours

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₹ 6,000/-

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